Nov 11, 2021
Blake Brannon is the Chief Strategy Officer at OneTrust, the #1 platform to operationalize privacy, security, and data governance. In this role, Blake is responsible for strategy, partnerships, sales engineering teams, and defining the privacy, security, and governance market. He was the first Chief Technology Officer at OneTrust, building the technology platform of trust that has been awarded more than 150 patents.
Before OneTrust, Blake was one of the first employees at AirWatch, where he served as the Global Director of Sales Engineering and the Vice President of Product Marketing. He was also a research assistant at Georgia Tech, his alma mater.
Privacy used to be pretty straightforward for companies. All they had to do was write the terms of service policy or privacy statement at the end of a contract or on the bottom of a website. Now, there are many more aspects to consider if you don’t want to get sued. But besides avoiding a lawsuit, how can privacy benefit your company?
Privacy isn’t just about dodging the courtroom — it’s about building trust. For example, Apple released a new ad that says “Privacy. That’s iPhone.” Those three words speak volumes about the lengths Apple is willing to go to preserve data privacy — and consumers are eating it up. Users want to know how companies will handle their sensitive information and data. If you can prove that your employees, processes, and tools are dedicated to protecting consumer privacy, your customers will keep coming back for more.
In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Blake Brannon, the Chief Strategy Officer at OneTrust, to discuss how your company’s privacy policies can build client trust. Blake talks about the privacy challenges that companies face today, how to build programs that work in harmony with your privacy software, and the importance of hopping on current privacy trends.