Feb 3, 2022
Rick Song is the CEO and Co-founder of Persona, an identity infrastructure company founded in 2018. Persona offers businesses the building blocks they need to create a personalized identity verification experience. Persona’s mission is to be the identity layer of the internet. Before starting Persona, Rick was an engineer at Square. He earned his bachelor’s degree in computer science, mathematics, and economics from Rice University.
Over the last 10 years, the amount of information that is collected about consumers has increased dramatically. Is there any end in sight to this accelerated information scoop?
The need to verify your identity online isn’t going anyway anytime soon. But, hopefully one day we can reach that delicate intersection where we can prove who we are online without needing to give away so much personal data. Persona is working to make that a reality. They help companies store and manage data within a secure infrastructure that limits how much sensitive personal information they have to ingest into their platforms. So, how will this change the way companies verify identities online?
In this episode of the She Said Privacy/He Said Security podcast, Justin and Jodi Daniels sit down with Rick Song, the CEO and Co-founder of Persona, to discuss the future of online identity verification. Rick talks about how Persona is changing the way companies collect information, why efficient identity verification is essential for Web 3.0, and the security tips that can help you keep your information secure online.